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Keeping your pricing competitive with Smart Pricing

Learn how to set a minimum price that helps Smart Pricing attract more bookings.

Why your minimum price matters more than you think

Smart Pricing is designed to help you earn more by adjusting your nightly rates according to real-time market demand. It analyses millions of data points, including local supply and demand, seasonality, lead time, booking pace, day of the week trends and comparable listings, to recommend the most competitive price for every date in your calendar.

In the example below:

  • 473 upcoming dates are priced above demand

  • The current minimum price is £110

  • Only 35% of nights are competitive

  • The demand graph shows many dates trending below £110, particularly during off-peak periods

The blue line represents market demand over time. You can see that:

  • There are peaks when demand rises significantly

  • Extended periods where demand is below the minimum price

  • The minimum price (£110) is higher than the suggested price for many dates

This means the property may appear overpriced on quieter days.

Why overpricing can cost you bookings

When your minimum price is set above market demand:

  • Your listing may appear further down in search results

  • Guests may book similar properties offering better value

  • Your occupancy rate can drop

  • Last-minute discounts may be needed to fill gaps

  • Your overall revenue may decrease

In short: an uncompetitive minimum price can reduce both visibility and bookings.

Signs your minimum price may be too high

You may need to review your minimum if:

  • Most dates are sitting at your minimum price

  • You see warnings such as “dates priced above demand”

  • Your competitive nights percentage is low (for example, 35%)

  • You’re experiencing longer gaps between bookings

  • Similar listings nearby are booking while yours is not

A balanced approach: revenue vs occupancy

Smart Pricing is designed to balance:

  • Achieving higher rates on peak dates

  • Maintaining competitiveness on off-peak dates

  • Increasing occupancy

  • Maximising overall revenue

The goal isn’t simply to charge more — it’s to price correctly for each date.

By setting a realistic minimum price, you give Smart Pricing the flexibility it needs to:

  • Capture high-value bookings during peak demand

  • Win bookings during quieter periods

  • Keep your listing consistently competitive

If you notice this on your listing, we recommend logging into your account and checking your pricing. By lowering your minimum price, you could boost bookings!

For more information on how our Smart Pricing feature calculates your nightly prices you can read our article on Smart Pricing.